In the world of coffee, freshness is key to a flavorful, aromatic cup. But with so many labels on coffee bags, it can be confusing to know exactly what they mean. Two of the most commonly misunderstood terms are the brew date and the best before date. Understanding these terms—and how they reflect the quality of the coffee you’re drinking—can completely change your coffee experience.

The brew date refers to the date your coffee beans are roasted. This date marks the beginning of your coffee’s journey toward optimal flavor. Freshly roasted coffee goes through a process called “degassing,” where the beans release carbon dioxide over several days after roasting.

Tamana Coffee takes pride in only roasting coffee upon order, ensuring that every bag you receive is as fresh as possible. This means you know exactly when your beans began their journey, giving you confidence in the quality of your brew.

The best before date is a suggestion of how long the coffee will maintain its peak flavor and freshness when properly stored. It doesn’t mean the coffee will “go bad” after this date, but it indicates when the coffee’s quality might start to decline.

In large-scale commercial operations, the best before date is often several months (or even years) into the future, as the coffee is packed long after roasting. These products are designed for long shelf life rather than immediate freshness.

Coffee doesn’t stay at its peak indefinitely. If consumed too soon after roasting, the degassing process can affect flavor, especially for espresso. If consumed too late, the coffee loses its aromatic oils and flavors, resulting in a flat cup. For the best taste, coffee is generally at its prime between 4 to 21 days after roasting, depending on your brewing method.

At Tamana Coffee, we prioritize freshness. We roast your coffee to order and include a roast date on every package. This means that you can time your brewing perfectly for peak flavor, ensuring every sip is as vibrant and aromatic as it should be.

For coffee enthusiasts, particularly espresso lovers, resting the coffee is essential. Here’s why:

1. Degassing Improves Extraction: Freshly roasted beans release CO2, which can disrupt brewing by creating air pockets during the extraction process. Resting the beans ensures the gas is mostly released.

2. Flavors Develop: Just like letting wine “breathe,” coffee flavors become more balanced after a short resting period, especially for complex single-origin coffees like Tamana’s blends.

Tamana Coffee doesn’t just focus on selling coffee; we focus on delivering an exceptional coffee experience. Here’s how:

• Roasted to Order: Unlike many brands that use mass production methods, we roast your coffee only after you place an order, ensuring maximum freshness.

• Transparency in Dates: We provide a clear roast date on every package so you can track the freshness and plan your brewing for the optimal window.

• Small-Batch Quality: Our small-batch roasting guarantees each bag is carefully monitored for quality and consistency, offering superior flavor in every cup.

• Eco-Conscious Practices: By supporting small farms and using sustainable practices,

Tamana Coffee combines great taste with environmental responsibility.

Make Freshness Part of Your Ritual

When you choose Tamana Coffee, you’re choosing more than just a delicious brew. You’re choosing transparency, care, and the unmatched flavor of freshly roasted beans. Whether you’re an espresso enthusiast, a pour-over purist, or a fan of French press, knowing the difference between a brew date and a best before date puts you in control of your coffee experience.

Discover the difference that fresh, carefully roasted coffee makes. At Tamana Coffee, we’re here to elevate your mornings and make every sip unforgettable.